About the Designer

Taylor Landurand Gallery

JerseySTEM Social Media

DESIGNER NOTES

The client wanted a more cohesive social media presence that projected a more professional appearance. To achieve this, our design team began leaning more toward photography rather than vector illustrations. We also streamlined our font usage across the board, relying primarily on our main typeface, Gotham.

Additionally, we incorporated visual motifs that act as symbols of the brand. For example, the arrow-like graphic that divides the space in the new design represents the four pillars JerseySTEM focuses on when educating their students: Science, Technology, Engineering, and Mathematics.

139

Assets and Posts Made

Over the course of my time at JerseySTEM

9

Fully Customizable Canva Templates

Easy use templates for non-designers

5%

Increase in audience retention

This includes follows, comments, shares as well as overall interaction with the brand